how to use transmedia storytelling
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Thank you so much for your support! When I started my blog, I intended it as a positive promotional for being unique and different in anything you do. Whether your brand is telling a story or complementing a story, you have the opportunity to become part of a transmedia storytelling narrative; and with the rapidly increasing adoption of AR, this process has never been easier. Today’s ‘Day in the Life’ features Prelini Udayan-Chiechi, VP Marketing at Zendesk EMEA. But one recent breakthrough has left them all in the dust. Augmented reality represents the marriage of technology with the real world.
Comment below ways you are already using Transmedia with your business and don’t forget to check me out on social media. Transmedia storytelling is a powerful tool that integrates marketing and entertainment across channels to deepen fans’ connections with the narrative. When you’re working diligently on a task, keep in mind the “steal like an artist” idea that was discussed earlier. This idea is also known as transmedia narrative or multiplatform storytelling.
We might not realize it, but Transmedia Storytelling shows up quite a bit throughout our everyday lives. browsing social media on a smartphone while watching Netflix on a laptop or TV). ( Log Out /
Geoffrey Long. 5:52 Skip to 5 minutes and 52 seconds Regarding transmedia storytelling, we need to consider specifically the kind of media utilized, whether a particular story is involved in this telling, or in the event that the same story is used across multiple platforms, whether the manner of telling is special. Reach for the next level in that flow state rather than figuring out everything someone else already learned. If you continue browsing, we assume that you consent to our use of cookies. Take the inspiration you gain from the internet or books to break barriers for your audience and to continue your creative flow process.
That fear may also be the juggernaut powering the advent of job titles like “strategic storyteller” or “staff storyteller.” Companies want someone who can explain their brand in a compelling, trustworthy way that maximizes the medium in which the story is told–be that print, video, augmented reality, or game. While early AR adopters may have gone crazy for Google Glass and geo-based advertisements, the general population simply wasn’t ready for widespread applications of augmented reality.
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