hunger games marketing campaign
It also creates brand ambassadors overnight. For me, the number one takeaway that we can learn from the Hunger Gamers digital marketing campaign is to place the customer (or audience) at the heart of the campaign. Fans who have gotten their IDs and district assignments can also hashtag their tweets with it,creating twelve sets of fans who are all meeting other fans because they are united by districts. Welcome, welcome to our 2nd Hunger Games case study blog. But why would a film company spend so much time, effort and money on a marketing campaign that is preaching to the converted?
I’m a massive Hunger Games fan and would devour Katniss’ tale late into the night when I really ought to be sleeping.
But they did mention something about free uniforms…. Viral marketing played a major role in finding “Recruiters” to represent the twelve districts that exist in the original story, who are actually hardcore fans that were chosen as volunteers. One of the defining elements of the Hunger Games universe is the Capitol – a utopian, hyper-commercialised vision of the future where the visual is everything. Critically evaluate the campaign based on these elements. Good content should always engage with your target audience regardless of its purpose. One thing that they excel at is focusing on the visual. If you find that you are simply not getting any traction with your audience, consider going back to the planning phase and look at where and how you are considering your customers. All rights reserved. In its campaigns for the “Hunger Games” films, Lionsgate’s tiny marketing department has used mastery of social media and a culture of risk-taking to dazzle the legacy studios. Consistently I am amazed at just how much focus Lionsgate have placed on the fans and the Hunger Games community – a lot of their marketing activity isn’t even necessarily directed at potential movie goers but how to engage the fans that no doubt will see the movie anyway.
The next blockbuster young adult film is just about to explode onto the silver screen: The Hunger Games, based on Suzanne Collins’ bestselling trilogy of the same name. However, the brains behind the Hunger Games campaign are clearly using every ounce of the power that social media has to offer to promote the film, and so far, they’ve pulled it off marvelously. It also redirects you to a page with personalized merchandise from your district — it even has your name on it. And I’m sure I’m not the only one. All papers are written by ENL (US, UK, AUSTRALIA) writers with vast experience in the field. We have more than enough writers who will ensure that your order is delivered on time. This year, as part of the One Panem fictious propaganda campaign, the Capitol has launched a … Best Essay Writing Services: Get Homework Done. Each post is accompanied by picture ensuring a significant amount of likes, comments and shares. Read the case study Hunger Games: Catching Fire, which is provided on Moodle.Analyse the case study and answer ALL the following questions: QUESTIONS. Catching Fire: A Hunger Games Digital Marketing Case Study, social media marketing campaign for the first Hunger Games movie. By now, in its third year, The Hunger Games digital marketing campaign pretty much covers all bases.
Using any appropriate framework of analysis, critically discuss why Lionsgate focused on engaging existing fans rather than attracting new customers to the movie. Working proudly as an open and inclusive team of myriad cultures, beliefs and orientations. March 7th, 2012 by This district for the rich and powerful of course has a flair for fashion, and a retooled Tumblr represents it at Capitol Couture, which shows off all the elaborate looks the people of the Capitol flaunt to show off their money and clout.
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