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transmedia marketing examples

Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website, content that will help us to put our Brand in front of our audience, capturing its attention and generating social engagement and, from a purely SEO point of view, tons of links.

Not only do people understand stories, they also like them. Many examples of good transmedia brands, such as Star Wars, are a mix of many transmedia concepts. Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. The LEGO Movie perfectly captured this cross-generational appeal. All Rights Reserved. Moreover, new narratives about the topical world we have designed can be created by the users and becoming part of the “Bible” itself. It has helped propel LEGO from a well-loved, strong brand to the World’s most powerful.”. And, let me tell you, that’s quite sad, because it is limiting. But why? Another might watch the TV series, films and play a game that is in the style of games they like. Knowing them we can preview how to use them at our own advantage. Join 50,000 of your peers by getting the latest content marketing updates Along the journey we’ll not necessarily see a master plan per se, but a strong understanding of how transmedia experiences are built, iterated on and managed. In the truest sense of transmedia storytelling, this was more of transmedia style.

Terms of Use - Good narratives have a solid beginning and end, typically introducing tensions or problems that are resolved by the end of the story. It’s a puzzle in which all the pieces fit together to complete the story, while the user is given new information in each piece", explains Laia Vidal, transmedia expert, in the webinar “The change in the role of users in the transmedia storytelling”, by IEBS Business School. Receive daily, weekly or monthly updates on our latest content. Storytelling matters because great stories are: Cats and dogs memes are fun content, but they are not Storytelling. Likewise, the struggle between those who make crazy creations and those who follow the instructions is a real world debate in the LEGO fandom and was incorporated into the film. Thanks for your message!

Gianluca Fiorelli is an SEO and Web Marketing Strategist, who operates in the Italian, Spanish and English speaking countries market. In short, this campaign created a worldwide community by turning the audience into true Gotham citizens who were trying to reach the end of the game. The pop culture humor supports the mixing of licensed universes, which is supported by the real world experience of mixing universes via toy play. LEGO made its first venture into video games with LEGO Island. delivered directly to your inbox weekly. It re-enforced a differentiating feature of the toy to a fan through story and emotion rather than simply telling it to them via a tagline in a commercial. The main thrust of the ad, however, is a uniting vision of humankind finding new ways to express themselves and show support for one another amid challenging times. H    X   

A story is built on values, beliefs and points of view, but not based on unique selling propositions. The developing stories of the characters invited fans into a new and epic world of six element-themed tribes. In a lesser execution the rebel view of building would be the “right” way throughout and would ultimately save the day in the end. Social currency. Big Data and 5G: Where Does This Intersection Lead? Obviously, we should not use every channel just because we can, but after having answered to these questions: Transmedia is a very democratic marketing option. Hint: Your brand’s product or service is the hero that’s here to solve the problem! Will we start with free content and then go to premium or vice versa.

Dove is a leader in promoting personal well-being and body positivity, taking on a brand activist role in many ways. Flashmobs/Unconventional marketing/Guerrilla Marketing. Tableau makes software for interactive data visualization and analytics — so it makes sense their mission statement also features interactive elements. Strong, detailed and clear verbiage – that means avoid passive voice.

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