converge higher ed
Raleigh, NC 27601. She’s presented more than 200 workshops and papers at a veritable alphabet soup of higher education-related conferences and symposia, and is thrilled to be leading the Converge 2019 CMO Experience in Atlanta. Because no one can be too prepared, join us for this casual and off the cuff panel discussion about what really goes on behind the scenes and how you can be ready for our world to explode. Managing Partner, Terry has worked in higher education marketing for three decades. Principal, In this session, three higher education marketers will talk about strategies and tactics they tested, some with great success and some utter failures. CMO Track Session: Crisis? Now that you’ve designed your Data-Driven Persona, what comes next? Enjoy a warm welcome to the city of Atlanta and Converge 2019 from your friends at Converge and SimpsonScarborough. You will walk away with the needed how-tos for completing Data-Driven Personas to drive the strategy for your next big advertising campaign or marketing initiative.
We are thrilled.
info@convergeconsulting.org, 415 12th Avenue SE, Suite 201
In spite of the pandemic, applications to Scotland’s premier academic company creation programme have been exceptional high this year with a record number of initial submissions up 17% on 2019. As with many other high-profile national events, this year’s Converge final on Thursday 24 September will be staged ‘virtually’ via a webcast, nonetheless it will present a unique opportunity to shine a light on the very best of Scottish academic entrepreneurship to the world. Bill's first career was in journalism. We continue to be more and more impressed with Converge!”, Digital Strategy, Media Planning & Custom Campaign Dashboards for Butler, Retail Course Model for the Next Generation of Learners, Digital Storytelling for Faith-Based University in Smalltown Idaho, New CMCO Energizes B-School Marketing & Enrollment with Strategic Partnership, Northwestern Engineering & School of Communication, Digital Dexterity for Chicago Graduate Communications and Engineering Programs, NOLA B-School Gets a Web & Brand Facelift, Marketing a Top-Ranked Creative & Performing Arts Conservatory, Cali B-School Recruits More Women for Executive Education Programs, Website Redesign & Digital Marketing for UC System B-School. Universities are not businesses, but they certainly have business problems. In this session, we’ll use the FIT case study to illustrate the essential elements of the higher ed brand-building process—from research to strategy to campaign execution—and point out potholes to avoid along the way.
Agency Development Manager, VP for Communications & Chief Marketing Officer, Chief Growth Officer, Yes, there are only three rooms. At Converge, he supports colleges and universities in their quest to optimize yield on marketing spend and maximize ROI. Mike Petroff is Director of Content Strategy at Harvard University, where he finds innovative and effective ways to bring Harvard stories to the world through digital platforms. Her work for colleges and universities has won multiple awards from CASE and Higher Education Marketing Report. The current business and marketing model of higher education needs to adjust again. Liz Walsh The last global economic downturn over a decade ago happened to coincide with the launch of some of the most successful start-ups like WhatsApp, Groupon and Uber, so we should take inspiration from that.”, « New Award to Boost Female Entrepreneurship, Clean Sweep for Female Entrepreneurs at Converge 2020 Awards ». Associate VP, Marketing, Carol oversees for branding and communications initiatives that serve strategic objectives and advance the reach and reputation of one of the nation’s most iconic public universities. He is the former COO/CFO of the award-winning Berklee Online, the Continuing Education division for the Berklee College of Music, and is currently shaping Columbia College’s online arts courses and programs. Jennifer Campbell is the associate vice president for college relations and communications at Ithaca College, in Ithaca, New York. She leverages strategic channel partnerships with Google, Facebook, Twitter and LinkedIn to bring new and next ideas to the table for some of the best colleges and universities in the world. Atlanta, GA 30303, 404.659.0000
Appointed in 2013, he is responsible for the leadership of University Communications, which stewards institutional marketing, brand narration, visual identity, university news and media outreach, social media, multimedia and public relations. 0131 451 3703info@convergechallenge.comThe GRID at Heriot-Watt University, Boundary Road, Gait 1, Riccarton, Edinburgh, EH14 4AS. She manages the division’s leadership team including account planning, creative services, external relations, arts marketing and enrollment marketing.
Alex Fleshner After collecting your share of silver medals at the end of competitive job searches over the years, you’re finally getting your shot. The firm is focused on the entire lifecycle of enrollment and fundraising, assuring students find the right college or university, graduate on time, secure their first job in their chosen field, and give back to support the next generation. Mike is an award-winning Executive Creative Director with over 20 years of experience. May 2, 2019—RNL, the leading provider of higher education enrollment, student success, and fundraising solutions, today announced its strategic acquisition of Converge, the digital marketing firm for higher education. Our mission is to capitalise on the intellectual assets and expertise emerging from Scotland’s Higher Education system to help create the next generation of sustainable, high-growth businesses.
Julie Gacnik is an experienced professional in higher education with emphasis in enrollment, marketing and data-integration for process improvement strategies.
CMO Summit: Disruption Strategies for Higher Education’s Measured Leaders, Moderated by Elizabeth Johnson (SimpsonScarborough). There's a park right across the street from the hotel and many great restaurants within walking distance. like crises at the time. Julie Staggs VP for Strategic Communications, In today’s world of winding career paths how do we best prepare students for their professional journey? He leads the advancement of activities and strategies that enhance education at Boston University through the use of digital technologies. Keane is a member of the President’s Cabinet and Extended Cabinet, College-wide Planning Council, and Emergency Preparedness and Response Group. Three higher ed marketing veterans get real about the challenges and triumphs of managing an institutional crisis. The future workforce is filled with people changing careers every five years.
VP Marketing/Strategic Comm,
Jay loves the mission of higher education and is proud to partner with some of the best brands in the world as they search for right-fit students. CONVERGE only has one main entrance; no more searching for different room numbers. *up to 24 months after graduation from the initial application date. This panel features experienced marketers who have implemented New & Next initiatives on campuses large and small.
He has been on the “30 Under 30” lists for both Inc. and Forbes. This 24/7, omnichannel, personalized engagement plays an essential role in helping institutions increase their connections with students and alumni, maximize their enrollment and fundraising results, and remain sustainable in an increasingly challenging higher education environment.”. They leverage data-driven digital marketing practices to connect the next generation of learners with best-fit institutions and programs, developing sound strategy and translating it into campaigns that deliver ROI. Converge 2019 is the digital marketing conference for higher education.
campaign to establish AU’s distinctive brand position, raise awareness and build support for the University’s major goals. Previously, Lawrence was Associate Vice Chancellor in charge of communications for UCLA, where he introduced a series of nationally acclaimed brand and advocacy campaigns profiled in Businessweek, The Wall Street Journal and Ad Age. New & Next Track Session: Follow the Yellow Brick Road: How the Hero’s Journey will Transform Your Campus. Penn State University. Your Converge 2019 experience also includes an All-Access Pass to explore the College Hall of Fame exclusively for conference attendees. College Football Hall of Fame, 250 Marietta Street NW |, Put on your favorite gear and meet us in the, Grand Ballroom D&E Lobby near Registration. The dinner is included in the pricing of the CMO Experience and features TEDx-style talks from some of the top marketing experts in the industry. Loretta Lawrence Keane, vice president, oversees a 30-person team responsible for positioning FIT as an innovative and unconventional global leader in higher education for careers in the creative economy. EDU Track Session: Owning the Creative Economy with FIT: Essential Building Blocks of an Integrated Brand, Presented by Loretta Lawrence Keane, Troy Williams (FIT) & Kristen Creighton (SimpsonScarborough). This year, the 10th anniversary of Converge, will have all attendees including university principals, senior academic staff, entrepreneurs, investors, Converge funders and partners, and the media, logging in from the comfort of their own homes to ‘attend’ this year’s event.
His focus is turning artistically-inclined students into savvy entrepreneurs, forging the fusion of tech and business into a highly customizable multimedia arts curriculum. Professionals will need to learn new skills in their current fields (and different skills in other fields) more frequently and in short spurts. Higher Ed marcom is faster, smarter and more integrated than ever before.
Allen is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda and GE.
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